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Rethinking the SDLC: Embedding AI at the Core of Software Delivery Webinar 

Recorded Date: 21st January 2026

Most organisations are experimenting with AI. Very few are embedding it where it actually delivers value: across teams and throughout the software delivery lifecycle.

In this on-demand session, Equal Experts Netherlands shares a practical, experience-led approach to moving beyond isolated AI use cases and into sustainable, team-level adoption.

This webinar was recorded on 21 January 2026.

Access the Webinar Recording

Fill in the form to receive instant access to the full webinar recording.

What You'll Learn

  • How to embed AI across every stage of the SDLC. From discovery through delivery and across engineering, product, design, and operations.
  • Why starting with proofs of concept sets teams up to fail and why PoCs rarely translate into real, lasting change.
  • How mapping your wider estate uncovers hidden AI opportunities, including opportunities that never appear in backlogs or roadmaps.
  • What makes a true lighthouse team and how to use it to drive adoption beyond short-term business wins.

Who Should Watch?

  • Technology, digital, and engineering leaders
  • Product and delivery professionals
  • Teams under pressure to “do something with AI” 
  • Organisation leaders looking to embed AI responsibly

Why Equal Experts Netherlands?

AI is most powerful when it enables teams rather than individuals. At Equal Experts Netherlands, we work with organisations to embed AI into how teams collaborate, decide and deliver, not as a side experiment, but as a core capability. If you’d like to discuss how a lighthouse approach could work in your context, we'd love to hear from you.

Speakers

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Simon Bostock, Managing Director Benelux

Simon helps enterprises harness AI to transform software delivery at scale, aligning strategy and delivery for faster, smarter outcomes. With experience across product, UX, delivery, and platform strategy, he focuses on reducing strategic debt, scaling portfolios, and building adaptable, AI-ready cultures. A regular international speaker, he promotes a pragmatic, ethical approach to AI that cuts through hype and delivers lasting value.

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Liis Laulik, Head of Delivery & Transformation

Liis’s expertise spans software delivery and organisational change. With experience across product and delivery roles, she brings practical insight in helping organisations navigate complex technical and cultural transformations. She is passionate about exploring how AI will fundamentally transform software delivery and reshape operating models, working with clients across Europe to develop frameworks that align technology adoption with team capabilities and business outcomes.

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Claudio Diniz, Head of Data & AI Benelux

Cláudio specialises in AI-enabled software delivery. With over 14 years in technology, he helps organizations integrate AI throughout their SDLC—from requirements to deployment. Beyond consulting with global enterprises and scaleups, he builds AI products himself. His greatest excitement? Using AI-enabled SDLC techniques to develop AI products. Through practical workshops and implementations, he empowers teams to accelerate delivery with engineering excellence.